The term "sustainability" almost became the non-word of the year a few years ago. And rightly so, we believe! Even or especially because we at Avaneo Hotels frequently use the word "sustainability," it is truly important to us to use the term with care.
"Sustainable" has obviously become synonymous with lasting, long-term, consistent, and stable - or is it simply a label for a future-oriented endeavor? The now inflationary use of the term "sustainability" has led to its rapid wear and tear, rendering its original unique selling point absurd. Suddenly everything is sustainable, and we ask ourselves: "Is everything suddenly going to be okay?"
One thing is certain: "Sustainability" has become a motto for many people - whether in politics or corporate culture. But does this sustainability really have anything to do with reforestation? Clearly: No! It probably just lacks creative power or - as our experiences suggest - is it simply "greenwashing"?
The fact is that most people perceive the term as a buzzword without knowing its true meaning. Originally, the term "sustainability" actually comes from forestry. Wood was only supposed to be cut as much as could grow back in the forests. With an eye on future generations, their ability to use resources should be preserved.
Avaneo Hotels fully embraces this original meaning of "sustainability" in every respect: The building materials, primarily wood, were sourced only from sustainably managed forests and used only where necessary for project realization and desired effects (insulation, indoor climate, etc.). Although the building appears predominantly made of concrete, it consists of over 70% wood. Pure exposed concrete was only used where fire protection required it or where industrial style demanded it as a design element.
How can sustainability be hedonistic?
Hedonism combined with sustainability is fundamentally simple:
"Sustainable actions and business must bring joy and not cause pain."
At Avaneo Hotels, we demonstrate that sustainable actions do not entail a loss of quality of life. Doing good should not evoke a sense of sacrifice; rather, it should improve life and bring joy.
It is important that all materials and resources are used only where they truly make sense and ideally serve a dual function. Today, much is possible - in every respect. Whether this is always meaningful, questioned, or economical does not necessarily play a role in implementation decisions.
- With Avaneo Hotels, we support changing perceptions and encourage reflection.
- We have understood society's demands, created space for them, and filled everyday life with passion.
- We make ordinary things extraordinary.
Less is more - Learning from Scandinavians
In Scandinavian countries, they discovered long ago: Less is more! It's no coincidence that the "Nordics" are global leaders in design and living culture. Life in the North was hard until the 20th century, and finances were modestly filled. Typical houses were functional and practical. There was neither time nor money for elaborate decoration. More than in other regions of Europe, modern design in Scandinavia aimed to make people's lives easier and simpler.
Minimalist design appears neither cold nor uninviting despite its restraint; instead, it places human needs for well-being and comfort at the forefront. We are convinced: Simple and well-crafted products make life better and more beautiful. Therefore, at Avaneo Hotels, primarily natural materials such as wood and natural fibers are combined with modern timelessness using pure exposed concrete and glass to create tension between materials.
In buildings, it's not just about maximum thermal insulation and energy savings but also about building biology aspects. The increase in numerous diseases and allergies can increasingly be traced back to unhealthy living conditions found particularly often in highly insulated new builds and renovated old buildings.
At Avaneo Hotels, alongside natural wood construction inside and out, we also rely on ecological natural fiber boards. Using composite panels improves indoor climate by regulating humidity among other things while binding pollutants from the air.
Combined with our 100% natural material bed system offering guests an unparalleled natural healthy sleep environment:
Here's a little story:
Once upon a time - not so long ago - a man searched for life's meaning one night under starry skies by sea fell asleep dreaming fantastically knowing how people could dream more without delay called swift craftsman bed-making old woman pillow-sewing bought spinning wheel yarn goose down duck feathers gathered wool lavender seagrass horsehair built bed so good made dream come true.
At Avaneo Hotels you are sleeping on it:
On handmade metal-free luxury beds from Coco-Mat - sleep on nature!